Let me tell you about my wife, Joanne. It's the same story that has been written in magazines,  newspapers and on television. It's the story of a woman who is living her dream at the age of 66. She raised two wonderful children and worked as a Pediatric Registered  Nurse for 30 years.  She married me 16 years ago and gave up nursing to work for her friend, a dessert caterer in upstate NY. We moved to Naples, Florida 12 years ago and Joanne saw that no one was selling cupcakes other than the grocery stores. Cupcakes were sweeping the nation thanks in part, to "Sex And The City."  Joanne put some of her own recipes together and took a booth at a Farmer's Market to sell cupcakes. She dragged me along at 7 AM every Saturday morning, so I can testify to the reaction that customers had. Week after week we would sell out of 30 dozen cupcakes in 4 hours.  That was $870 sales in 4 hours !

When the market ended, we didn't have the money to open a store, so we came up with the idea of an online cupcakery; a website, where people would order cupcakes and we would deliver them. We knew nothing about creating a website but we learned by trial and error and ended up with a site that included an online order form, which turned out to be the key to what we were doing. www.naplescupcakes.com Orders started coming in and over the next couple of years, the orders built up to the point where Joanne had to start turning them away since she could not bake any more even working 10 hours a day. 

Six years ago, it was time to open a store and hire Baking Assistants. That in itself was an adventure but we did our homework and passed inspection on the first try. The store has been open 6 years and is thriving. We opened 2 additional stores and have 7 bakers in season. We have had numerous feature articles written about us, yet we have not spent any money on advertising.


This is not a franchise but it has some of the same features without the costs or restrictions. You are in business for yourself but not by yourself. Starting a cupcake business is not hard when you have help and guidance. We will be with you every step of the way. At the beginning, you will be selling cupcakes baked from the recipes that have become so popular in our stores. Later, you will be able to add your own recipes or other products. It's your business and you can build it the way you want.



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Simply Cupcakes changed Joanne's life. She was always a compassionate nurse, a loving mother, a wonderful wife, a fabulous baker, but she has also become a successful businesswoman. Her family and friends see her in a different light now and they are amazed at what she was able to accomplish from scratch without any formal business training. Joanne is an inspiration to women who don't know where to start and she has made a commitment to pass on what she has learned to others who share the same dream.................of owning their own cupcake business.
 You can do it...we will help ! 
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